Stock Images Blog


July 8, 2023

The Dos and Don'ts of Using Stock Photos: A Guide for Designers and Content Creators

Dos and Don'ts When Using Images for Content and Design: Guide for Designers and Creators

Designers and content creators can use as an inspiration for their projects. Creatives love these tools because they are so convenient and easy to use. However, using also requires a certain level of responsibility.

Please read the following tips before using primary:

Do - Choose Relevant Images

Selecting is important because you want to make sure that the photos are appropriate for your project. They should be able to enhance and communicate your message. If you choose images that are both relevant and relatable, people are more likely engage your content.

When creating business content, you might want to use images that show people at work or in a workspace. Use images that support your message. When writing about serious topics, it might seem incongruous to include a picture of someone smiling at a park.

Don't - Use Cliched Images

Stock photographs have an undeserved reputation as being clichéd and used too much. While many images are excellent, they often come across bland and without inspiration. Cliched pictures can make you appear generic and unoriginal. It is important that your content stands out.

Avoid using high resolution stock photography that are too posed or staged. You should instead look for photographs that convey a sense of naturalism or capture an unusual moment. Try to find images that are less common, or consider hiring a photographer to take photos specifically for your project.

Please read your license agreement.

When using, it's important to read and understand the license agreement. It outlines how to use the image and can differ depending on what stock photo site you are using.

Some licenses allow commercial use, while others only allow non-commercial usage. Some licenses might require you to give credit to the photographer or site, but others don't. Be sure to read the agreement carefully to avoid any legal issues down the line.

Do not alter images without permission

Although it might be tempting, you will need to ask permission before altering a photo. If you change an image, it can violate the copyright of a photographer or website.

Read the license agreement carefully to find out what modifications are permitted. In some cases, you may be able to crop or resize the image, but not modify it in any other way. If you need to alter the image in a way that isn't allowed, consider finding a different image or contacting the photographer for permission.

Use high-quality Images

Use high quality images when you use royalty free stock images . Poor-quality images may appear blurry or pixelated, which will detract the quality of work. High-quality images can make your content look more professional and polished.

Search for images of high quality that are bright and clear. Images that are dark or grainy should be avoided. If you're not sure if an image is high-quality, try zooming in to see if it remains clear.

Don't - Overuse Stock Photos

While cheap stock photography can be a great resource, it's important to avoid overusing them. Use of too many may make your material seem uninspired and generic. It is easier for people to connect with content that reflects their own uniqueness or has a personalized touch.

Try to limit the number of cheap stock photos you use, and instead, incorporate your own photos or illustrations. Even if you are creating several content pieces on the same theme, use different photos for each.

It is important to note that using high res stock photography as a way of improving your work can enhance it, but requires care. By using images that are relevant, carefully reading license agreements, and choosing high-quality pictures, you will be able to communicate and engage with your audience. Use original images and avoid cliches, images that have been altered without permission, or stock images.

More useful resources